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Business communication today / Courtland L. Bovee, Professor of Business Communication, C. Allen Paul Distinguished Chair, Grossmont College, John V. Thill, Chairman and Chief Executive Officer, Global Communication Strategies.
by Bovée, Courtland L [author.] | Thill, John V [author.]. Edition: Seventh edition.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : Pearson Education, [2003]Availability: Items available for loan: Library at Permanent Campus (2), Library at School of Business (8). Location(s): General Stacks 658.4/5 B783b 2003 C-01, General Stacks 658.4/5 B783b 2003.
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2.
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Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E | Baack, Donald. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007Other title: Integrated advertising, promotion, and marketing communications.Availability: Items available for loan: Library at School of Business (16). Location(s): General Stacks 659.1 C648i 2007 C-01.
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3.
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Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
by Saunders, Mark, 1959- | Lewis, Philip, 1945- | Thornhill, Adrian. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Harlow, England ; New York : India : Prentice Hall ; Pearson Education, 2003 [reprinted 2003]Availability: Items available for loan: Library at Permanent Campus (1), Library at School of Business (4). Location(s): General Stacks 650.072 S2576 3rd ed. 2003 C-05, General Stacks 650.072 S2576 3rd ed. 2003.
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4.
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Operations research : an introduction / Hamdy A. Taha.
by Taha, Hamdy A. Edition: 8th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Availability: Items available for loan: Library at School of Business (11). Location(s): General Stacks 658.4/034 T1286o 2007.
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5.
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Strategic management : concepts and cases : a competitive advantage approach / Fred R. David, Francis Marion University, Florence, South Carolina, Forest R. David, Strategic Planning Consultant.
by David, Fred R | David, Forest R. Edition: Fifteenth edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, [2015]Copyright date: ©2015Availability: Items available for loan: Library at School of Business (15). Items available for reference: Library at School of Business
[Call number: 658.4/012 D2493s 2016 C-09]
(1).
In transit (1). Location(s): General Stacks 658.4/012 D2493s 2016 C-01.
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6.
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Organizational behavior / Stephen P . Robbins, San Diego State University, Timothy A . Judge, University of Notre Dame.
by Robbins, Stephen P, 1943- | Judge, Tim. Edition: Edition 16.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, [2015]Copyright date: ©2015Availability: Items available for loan: Library at School of Business (3). In transit (2). Location(s): General Stacks 658.3 R636o 2015 C-02.
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7.
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Business communication : Skills, concepts, and applications P.D. Chaturvedi, Mukesh Chaturvedi
by P.D Chaturvedi | Chaturvedi, Mukesh. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Pearson 2013Availability: Items available for loan: Library at School of Business (1). Location(s): General Stacks 658.4/5 P1112b 2013 C-01.
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8.
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Excellence in business communication / John V. Thill, Courtland L. Bovée.
by Thill, John V | Bovée, Courtland L. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007Online access: Table of contents Availability: Items available for loan: Library at School of Business (8). Items available for reference: Library at Permanent Campus
[Call number: 658.4/5 T441e 2007 C-09 R]
(1).
Location(s): General Stacks 658.4/5 T441e 2007.
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9.
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Strategic management : concepts and cases / Fred R. David.
by David, Fred R. Edition: 11th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2005Availability: Items available for loan: Library at School of Business (1), Uttara University Central Library (1). Items available for reference: Library at Permanent Campus
[Call number: 658.4/012 D2493s 2005 C-02]
(1).
Location(s): General Stacks 658.4/012 D2493s 2005, General Stacks 658.4'012 D2493s 2007.
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10.
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Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl.
by Chopra, Sunil, 1960- | Meindl, Peter, 1970-. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, c2013Availability: Items available for loan: Library at School of Business (1). Location(s): General Stacks 658.7 C549s 2001.
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11.
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Consumer behavior : buying, having, and being / Michael R. Solomon.
by Solomon, Michael R. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Availability: Items available for loan: Library at School of Business (1). Location(s): General Stacks 658.8/342 S6895c 2004 c-01.
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12.
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Managing human resources / Luis R. Gómez-Mejía, David B. Balkin, Robert L. Cardy.
by Gómez-Mejía, Luis R | Balkin, David B, 1948- | Cardy, Robert L, 1955-. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2004Availability: Items available for loan: Library at School of Business (1). Location(s): Reference 658.3 G569 2004 C-01.
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13.
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Management / Stephen P. Robbins, San Diego State University, Mary Coulter, Missouri State University.
by Robbins, Stephen P, 1943- | Coulter, Mary K. Edition: 12th edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, [2014]Availability: No items available In transit (1).
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14.
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Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: 14th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson Prentice Hall, 2012Availability: No items available In transit (1).
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15.
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Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: 12th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Online access: Table of contents only Availability: Items available for loan: Library at Permanent Campus (3), Library at School of Business (1). Location(s): General Stacks 658.8 K874p 2016 C-02, General Stacks 658.8 K874p 2016 C-01.
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16.
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Consumer behavior / Leon G. Schiffman, J. Donald Kennedy Chair in Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joseph Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey.
by Schiffman, Leon G [author.] | Wisenblit, Joseph [author.]. Edition: Eleventh edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, [2015]Availability: Items available for loan: Library at School of Business (1). In transit (1). Location(s): General Stacks 658.8/342 S333c 2015 C-02.
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17.
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
by Keller, Kevin Lane, 1956-. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, c2013Availability: No items available In transit (1).
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18.
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan
by Keller, Kevin Lane, 1956-. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, c2020Availability: Items available for loan: Library at School of Business (1). Location(s): General Stacks 658.8/27 K2928s 2020 C-01.
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19.
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Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett.
by Wells, William, 1926- | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst). Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006Other title: Advertising : principles and practice.Availability: Items available for loan: Library at School of Business (1). Location(s): General Stacks 659.1 W456a 2006 C-01.
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20.
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Marketing research : an applied orientation / Naresh K. Malhotra.
by Malhotra, Naresh K. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson, c2010Availability: Items available for loan: Library at Permanent Campus (1). Items available for reference: Library at School of Business
[Call number: 658.8/3 M249m 2016 C-01 ]
(1).
Location(s): General Stacks 658.8/3 M249m 2016 C-02.
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