Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan
By: Keller, Kevin Lane
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Material type: 
TextPublisher: Boston : Pearson, c2020Edition: 5th ed.Description: 621 p. : col. ill. ; 29 cm.ISBN: 9781292314969; 1292314966.Subject(s): Brand name products -- ManagementDDC classification: 658.8/27
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Books
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Library at School of Business General Stacks | Non-fiction | 658.8/27 K2928s 2020 C-01 (Browse shelf) | C-01 | Available | 040779 |
Total holds: 0
Includes bibliographical references and index.
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