Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett.
By: Wells, William
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Contributor(s): Burnett, John | Moriarty, Sandra E. (Sandra Ernst).
Material type: 
TextPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006Edition: 7th ed.Description: xxxi, 553 p. ; col. ill. ; 22 cm.ISBN: 0131465600.Other title: Advertising : principles and practice.Subject(s): AdvertisingDDC classification: 659.1
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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Library at School of Business General Stacks | Non-fiction | 659.1 W456a 2006 C-01 (Browse shelf) | C-01 | Available | 040782 |
Total holds: 0
Includes bibliographical references and index.
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