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Consumer behavior / Leon G. Schiffman, J. Donald Kennedy Chair in Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joseph Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey.

By: Schiffman, Leon G [author.].
Contributor(s): Wisenblit, Joseph [author.].
Material type: TextTextPublisher: Boston : Pearson, [2015]Edition: Eleventh edition.Description: xxvii, 464 pages : illustrations ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780132544368; 9789332537644; 0132544369.Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8/342
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Books Books Library at School of Business
General Stacks
Non-fiction 658.8/342 S333c 2015 C-01 (Browse shelf) C-01 In transit from Uttara University Central Library to Library at School of Business since 02.10.2023 040776
Books Books Library at School of Business
General Stacks
Non-fiction 658.8/342 S333c 2015 C-02 (Browse shelf) C-02 Available 040777
Total holds: 0

Revised edition.

Includes bibliographical references and indexes.

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Last date of update 01 Jan., 2020
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