Consumer behavior / Leon G. Schiffman, J. Donald Kennedy Chair in Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joseph Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey.
By: Schiffman, Leon G [author.].
Contributor(s): Wisenblit, Joseph [author.].
Material type: TextPublisher: Boston : Pearson, [2015]Edition: Eleventh edition.Description: xxvii, 464 pages : illustrations ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780132544368; 9789332537644; 0132544369.Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8/342Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Books | Library at School of Business General Stacks | Non-fiction | 658.8/342 S333c 2015 C-01 (Browse shelf) | C-01 | In transit from Uttara University Central Library to Library at School of Business since 02.10.2023 | 040776 | ||
Books | Library at School of Business General Stacks | Non-fiction | 658.8/342 S333c 2015 C-02 (Browse shelf) | C-02 | Available | 040777 |
Total holds: 0
Revised edition.
Includes bibliographical references and indexes.
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