Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
By: Keller, Kevin Lane
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Material type: 
TextPublisher: Boston : Pearson, c2013Edition: 4th ed.Description: xxviii, 562 p. : col. ill. ; 29 cm.ISBN: 9780132664257 (hbk.); 9780273779414.Subject(s): Brand name products -- ManagementDDC classification: 658.8/27
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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Library at School of Business General Stacks | Non-fiction | 658.8/27 K2928s 2013 C-01 (Browse shelf) | C-01 | In transit from Library at Permanent Campus to Library at School of Business since 09.03.2024 | 040778 |
Total holds: 0
Includes bibliographical references and index.
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