Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.
By: Clow, Kenneth E.
Contributor(s): Baack, Donald.
Material type:
TextPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007Edition: 3rd ed.Description: xxvii, 538 p. : ill. ; 28 cm.ISBN: 8131709965.Other title: Integrated advertising, promotion, and marketing communications.Subject(s): Communication in marketing | AdvertisingDDC classification: 659.1
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Library at School of Business General Stacks | Non-fiction | 659.1 C648i 2007 C-01 (Browse shelf) | C-01 | Available | 014137 | ||
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Library at School of Business General Stacks | Non-fiction | 659.1 C648i 2007 C-02 (Browse shelf) | C-02 | Available | 014130 | ||
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Library at School of Business General Stacks | Non-fiction | 659.1 C648i 2007 C-03 (Browse shelf) | C-03 | Available | 014132 | ||
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Library at School of Business General Stacks | Non-fiction | 659.1 C648i 2007 C-04 (Browse shelf) | C-04 | Available | 014128 | ||
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Library at School of Business General Stacks | Non-fiction | 659.1 C648i 2007 C-05 (Browse shelf) | C-05 | Available | 014131 | ||
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Library at School of Business General Stacks | Non-fiction | 659.1 C648i 2007 C-06 (Browse shelf) | C-06 | Available | 014135 | ||
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Library at School of Business General Stacks | Non-fiction | 659.1 C648i 2007 C-07 (Browse shelf) | C-07 | Available | 014140 | ||
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Library at School of Business General Stacks | Non-fiction | 659.1 C648i 2007 C-08 (Browse shelf) | C-08 | Available | 014139 | ||
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Library at School of Business General Stacks | Non-fiction | 659.1 C648i 2007 C-09 (Browse shelf) | C-09 | Available | 014138 | ||
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Library at School of Business General Stacks | Non-fiction | 659.1 C648i 2007 C-10 (Browse shelf) | C-10 | Available | 014127 | ||
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Library at School of Business General Stacks | Non-fiction | 659.1 C648i 2007 C-11 (Browse shelf) | C-11 | Available | 014134 | ||
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Library at School of Business General Stacks | Non-fiction | 659.1 C648i 2007 C-12 (Browse shelf) | C-12 | Available | 014129 | ||
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Library at School of Business General Stacks | Non-fiction | 659.1 C648i 2007 C-13 (Browse shelf) | C-13 | Available | 014126 | ||
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Library at School of Business General Stacks | Non-fiction | 659.1 C648i 2007 C-14 (Browse shelf) | C-14 | Available | 014136 | ||
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Library at School of Business General Stacks | Non-fiction | 659.1 C648i 2007 C-15 (Browse shelf) | C-15 | Available | 040791 | ||
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Library at School of Business General Stacks | Non-fiction | 659.1 C648i 2007 C-16 (Browse shelf) | C-16 | Available | 014133 |
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Includes bibliographical references and indexes.
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