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1.
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Consumer behavior : building marketing strategy / David L. Mothersbaugh, University of Alabama, Del I. Hawkins, University of Oregon.
by Hawkins, Del I | Mothersbaugh, David L. Edition: Thirteenth edition.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : McGraw-Hill Education, [2016]Availability: Items available for loan: Library at Permanent Campus (1), Library at School of Business (19). Items available for reference: Library at School of Business
[Call number: 658.8/3420973 MOC M9186 2016 C-01]
(1).
In transit (1). Location(s): General Stacks 658.8/3420973 MOC M9186 2016 C-09, General Stacks 658.8/3420973 MOC M9186 2016 C-02.
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2.
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Principles of marketing / Philip Kotler, Northwestern University : Gary Armstrong, University of North Carolina.
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: Sixteenth edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, 2016Availability: Items available for loan: Library at Permanent Campus (26). Checked out (11). In transit (3). Location(s): General Stacks 658.8 K874p 2016 C-07.
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3.
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Marketing management : a south asian perspective / Philip Kotler ... [et al.].
by Kotler, Philip | Kotler, Philip. Edition: 13th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. ; New Delhi : Pearson Prentice Hall, c2009Availability: Items available for loan: Library at Permanent Campus (65). Items available for reference: Library at Permanent Campus
[Call number: 658.8 K874m 2009 C-1 R]
(1).
Checked out (3). In transit (8). Location(s): General Stacks 658.8 K874m 2009 C-02 .
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4.
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Marketing research : an applied orientation / Naresh K Malhotra and Sayabhusan Dash
by Malhotra, Naresh K. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007Online access: Read full text Availability: Items available for loan: Library at Permanent Campus (42). In transit (2). Location(s): General Stacks 658.83 M249m 2008 C-01.
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5.
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Marketing research : an applied orientation Naresh K. Malhotra; Satyabhusan Dash
by Malhotra, Naresh K | Dash, Satyabhusan. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2011Online access: Table of contents Availability: Items available for loan: Library at Permanent Campus (16). Checked out (4). In transit (5). Location(s): General Stacks 658.83 M249m 2011 C-01.
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6.
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Textiles : fiber to fabric / Bernard P. Corbman.
by Corbman, Bernard P. Edition: 6th ed.Material type: Text; Literary form:
Not fiction
; Audience:
General;
Publisher: New York : Gregg Division, McGraw-Hill, c2010Availability: Items available for loan: Library at Dept. of Fashion Design & Technology (6). Items available for reference: Library at Dept. of Fashion Design & Technology
[Call number: 677 C8112 2010]
(1).
Location(s): General Stacks 677 C8112 2010.
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7.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch.
by Belch, George E | Belch, Michael A. Edition: 8th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : New Delhi : McGraw-Hill/Irwin, c2009Availability: Items available for loan: Library at Permanent Campus (9), Library at School of Business (33). Items available for reference: Library at Permanent Campus
[Call number: 659.1 B427a 2012 C-34 R]
(1).
Checked out (4). In transit (5). Location(s): General Stacks 659.1 B427a 8th ed. 2012 C-24, General Stacks 659.1 B427a 8th ed. 2012 C-02.
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8.
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Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E | Baack, Donald. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007Other title: Integrated advertising, promotion, and marketing communications.Availability: Items available for loan: Library at School of Business (16). Location(s): General Stacks 659.1 C648i 2007 C-01.
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9.
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi TATA McGraw-Hill c2011Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Library at Permanent Campus (9). Location(s): General Stacks 658.8 Z48s 2011 C-01.
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10.
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Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.
by Etzel, Michael J | Walker, Bruce J | Stanton, William J. Edition: 13th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2004Online access: Table of contents only Availability: Items available for loan: Library at School of Business (14). Items available for reference: Library at School of Business
[Call number: 658.8 E859m 2004]
(1).
Location(s): General Stacks 658.8 E859m 2004.
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11.
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Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.
by Loudon, David L | Della Bitta, Albert J. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1993Availability: Items available for reference: Library at School of Business
[Call number: 658.8/34 L8867 1993]
(1). Location(s): Reference 658.8/34 L8867 1993.
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12.
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Fundamentals of selling : customers for life / Charles M. Futrell.
by Futrell, Charles. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Chicago : Irwin, c1996Availability: Items available for reference: Library at School of Business
[Call number: 658.85 F9961 1996]
(1). Location(s): Reference 658.85 F9961 1996.
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13.
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Fashion marketing & merchandising/ Sodiha.
by Sodiha. Material type: Text; Audience:
General;
Publisher: New York : Palgrave, 2001Availability: Items available for loan: Library at Dept. of Fashion Design & Technology (4). Items available for reference: Library at Dept. of Fashion Design & Technology
[Call number: 687.068/8. So16 2001]
(1).
Location(s): General Stacks 687.068/8. So16 2001.
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14.
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The business of fashion : designing, manufacturing, and marketing / Leslie Davis Burns, Nancy O. Bryant.
by Burns, Leslie Davis | Bryant, Nancy O. Material type: Text; Literary form:
Not fiction
; Audience:
General;
Publisher: New York : Fairchild Publications, 2002Availability: Items available for reference: Library at Dept. of Fashion Design & Technology
[Call number: 338.4/7687/0973 B9375 2002]
(1). Location(s): General Stacks 338.4/7687/0973 B9375 2002.
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15.
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Fashion marketing / edited by Mike Easey.
by Easey, Mike. Edition: 3rd ed.Material type: Text; Literary form:
Not fiction
; Audience:
General;
Publisher: Oxford ; Ames, Iowa : Wiley-Blackwell, 2009Online access: Table of contents only Availability: Items available for loan: Library at Dept. of Fashion Design & Technology (1). Items available for reference: Library at Dept. of Fashion Design & Technology
[Call number: 391.0068/8 Ea769 2009]
(1).
Location(s): General Stacks 391.0068/8 Ea769 2009.
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16.
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Fashion marketing/ edited by Mike Easey. Edition: 2nd ed.Material type: Text; Literary form:
Not fiction
; Audience:
General;
Publisher: India: OM Books, 2005Availability: Items available for reference: Library at Dept. of Fashion Design & Technology
[Call number: 391.0068/8 M5891 2005]
(1). Location(s): General Stacks 391.0068/8 M5891 2005.
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17.
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Marketing management / Philip Kotler, Kevin Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: Twelfth ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. ; New Delhi : Prentice Hall, c2006 [Reprinted]Availability: Items available for loan: Library at School of Business (40), Uttara University Central Library (1). Checked out (1). In transit (3). Location(s): General Stacks 658.8 K874m 2006 C-01, General Stacks 658.8 K874m 2006 C-45.
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18.
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Marketing / Courtland L. Bově, John V. Thill.
by Bově, Courtland L | Thill, John V. Material type:  Set Publisher: New York : McGraw-Hill, c1992Availability: Items available for loan: Library at Permanent Campus (1), Library at School of Business (5). Items available for reference: Library at School of Business
[Call number: 658.8 B783m 1992 C-1]
(1).
Location(s): General Stacks 658.8 B783m 1992 C-7, General Stacks 658.8 B783m 1992.
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19.
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New products management / C. Merle Crawford.
by Crawford, C. Merle (Charles Merle), 1924-. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Chicago : Irwin, c1997Availability: Items available for reference: Library at School of Business
[Call number: 658.5/75 C8992n 1997]
(1). Location(s): Reference 658.5/75 C8992n 1997.
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20.
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Advertising and promotion: an integrated marketing communications perspective.
by Michael A. Belch, George E. Belch. Edition: 10th, Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi McGraw-Hill 2015Availability: Items available for loan: Library at School of Business (2). Checked out (1). In transit (1). Location(s): General Stacks 659.1 B427a 10th ed. 2015 C-01.
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