Advertising and promotion: an integrated marketing communications perspective.
By: Michael A. Belch, George E. Belch.
Material type:
TextPublisher: New Delhi McGraw-Hill 2015Edition: 10th.Description: xxvi, 842, gl-14, en-25, cr-3, in-23 Paper back.ISBN: 9781259026850; 9789814575119.Subject(s): Advertising/ Sales promotion/ Communication in marketingDDC classification: 659. 1
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Library at School of Business General Stacks | Non-fiction | 659.1 B427a 10th ed. 2015 C-01 (Browse shelf) | C-01 | Available | 035817 | ||
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Books
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Library at School of Business General Stacks | Non-fiction | 659.1 B427a 10th ed. 2015 C-02 (Browse shelf) | C-02 | Available | 037826 | ||
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Books
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Uttara University Central Library General Stacks | Non-fiction | 659.1 B427a 10th ed. 2015 C-03 (Browse shelf) | C-03 | Checked out | 02.11.2023 | 019546 | |
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Books
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Library at School of Business General Stacks | Non-fiction | 659.1 B427a 10th ed. 2015 C-04 (Browse shelf) | C-04 | In transit from Library at Permanent Campus to Library at School of Business since 19.02.2024 | 040785 |
Total holds: 0
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