Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.
By: Loudon, David L.
Contributor(s): Della Bitta, Albert J.
Material type:
TextSeries: McGraw-Hill series in marketing. Publisher: New York : McGraw-Hill, c1993Edition: 4th ed.Description: xxiii, 788 p. : ill. (some col.) ; 27 cm.ISBN: 0070387672.Subject(s): Consumer behavior | Consumer behavior -- United States -- Case studiesDDC classification: 658.8/34
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Books
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Library at School of Business Reference | 658.8/34 L8867 1993 (Browse shelf) | Not For Loan | MBA-1019 |
Total holds: 0
Includes bibliographical references (p. 733-782) and index.
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