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1.
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Marketing / Courtland L. Bově, John V. Thill.
by Bově, Courtland L | Thill, John V. Material type:  Set Publisher: New York : McGraw-Hill, c1992Availability: Items available for loan: Library at Permanent Campus (1), Library at School of Business (5). Items available for reference: Library at School of Business
[Call number: 658.8 B783m 1992 C-1]
(1).
Location(s): General Stacks 658.8 B783m 1992 C-7, General Stacks 658.8 B783m 1992.
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2.
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Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: 13th ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2010Availability: Items available for loan: Library at Permanent Campus (1), Library at School of Business (11), Uttara University Central Library (1). Items available for reference: Library at School of Business
[Call number: 658.8 K874p 2010 C-01]
(1).
In transit (9). Location(s): General Stacks 658.8 K874p 2010 C-23, General Stacks 658.8 K874p 2010 C-02, General Stacks 658.8 K874p 2010 C-22.
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3.
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Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: 15th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle, N.J. : Pearson, c2014Availability: Items available for loan: Library at Permanent Campus (3). Checked out (2). Location(s): General Stacks 658.8 P9575 2014 C-01.
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4.
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Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.
by Churchill, Gilbert A | Peter, J. Paul. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw Hill, c1998Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for reference: Library at School of Business
[Call number: 658.8 C5632m 1998]
(1). Location(s): Reference 658.8 C5632m 1998.
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5.
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Irwin, c2013Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Library at Permanent Campus (5). Checked out (1). Location(s): General Stacks 658.8 Z48s 2014 C-02.
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6.
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, c2002Online access: Publisher description | Table of contents Availability: Items available for loan: Library at School of Business (6). Location(s): General Stacks 658.8/342 P4784c 2001.
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7.
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2006Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: Library at School of Business (1). Items available for reference: Library at Permanent Campus
[Call number: 658.8 Z48s 2003 C-02 R]
(1).
Location(s): General Stacks 658.8 Z48s 2003.
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8.
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Sales, marketing, and continuous improvement : six best practices to achieve revenue growth and increase customer loyalty / Daniel M. Stowell.
by Stowell, Daniel M. Edition: 1st ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: San Francisco : Jossey-Bass Publishers, c1997Online access: Publisher description | Table of Contents | Contributor biographical information Availability: Items available for loan: Library at Mirpur City Campus (1). Location(s): General Stacks 658.8 S79s 1997.
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9.
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Principles of marketing : conventional and islamic approach / Syed Rashidul Hasan...[et al].
by Hasan, Syed Rashidul. Material type: Text; Literary form:
Not fiction
; Audience:
General;
Publisher: Dhaka : Bangladesh Institute of Islamic Thought (BIIT), 2013Availability: Items available for reference: Uttara University Central Library
[Call number: 658.8 H344p 2013 C-1]
(1). Location(s): Reference 658.8 H344p 2013 C-1.
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10.
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Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: 14th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson Prentice Hall, 2012Availability: No items available In transit (1).
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11.
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Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: 12th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Online access: Table of contents only Availability: Items available for loan: Library at Permanent Campus (3), Library at School of Business (1). Location(s): General Stacks 658.8 K874p 2016 C-02, General Stacks 658.8 K874p 2016 C-01.
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12.
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Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina, Sridhar Balasubramanian, University of North Carolina.
by Kotler, Philip [author.] | Armstrong, Gary (Gary M.) [author.]. Edition: 18th Edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, NJ : Pearson, [2022]Availability: Items available for loan: Library at School of Business (1). Location(s): General Stacks 658.8 K874p 2021 C-01.
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13.
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Principles of marketing / Philip Kotler
by Kotler, Philip. Edition: 11th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle, N.J. : Pearson, c2006Availability: Items available for loan: Uttara University Central Library (4). Location(s): General Stacks 658.8 K838p 11th ed. 2006 C-01.
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14.
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Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: 9th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2001Online access: Table of contents only Availability: Items available for loan: Library at Permanent Campus (1). Location(s): General Stacks 658.8 K8487p 2001 C-1.
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