Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina, Sridhar Balasubramanian, University of North Carolina.
By: Kotler, Philip [author.]
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Contributor(s): Armstrong, Gary (Gary M.) [author.].
Material type: 
TextPublisher: Hoboken, NJ : Pearson, [2022]Edition: 18th Edition.Description: 728 pages 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781292341132.Subject(s): MarketingDDC classification: 658.8 Summary: "The eighteenth edition of Principles of Marketing Provided by publisher.
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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Library at School of Business General Stacks | Non-fiction | 658.8 K874p 2021 C-01 (Browse shelf) | C-01 | Available | 009690 |
Total holds: 0
Includes bibliographical references and index.
"The eighteenth edition of Principles of Marketing Provided by publisher.
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