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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, c2006.Edition: 4th edDescription: xxvii, 708 p. : ill., map ; 27 cmISBN: - 0072961945 (alk. paper)
- 0072471425
- 0071199144
- 658.8 22
- HD9980.5 .Z45 2006
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Library at School of Business General Stacks | Non-fiction | 658.8 Z48s 2003 (Browse shelf(Opens below)) | 1 | Available | 007596 | |||
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M Azizur Rahman Library General Stacks | Non-fiction | 658.8 Z48s 2003 C-03 (Browse shelf(Opens below)) | 03 | Available | 019389 | |||
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Books
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M Azizur Rahman Library General Stacks | Non-fiction | 658.8 Z48s 2003 C-02 R (Browse shelf(Opens below)) | 02 | Not For Loan | 007597 |
Total holds: 0
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| 658.8 K874p 2010 C-19 Principles of marketing / | 658.8 K874p 2016 C-01 Principles of marketing / | 658.8 K874p 2021 C-01 Principles of marketing / | 658.8 Z48s 2003 Services marketing : | 658.85 K177s 2011 C-01 Services Marketing | 659.1 B427a 10th ed. 2015 C-01 Advertising and promotion: an integrated marketing communications perspective. | 659.1 B427a 10th ed. 2015 C-02 Advertising and promotion: an integrated marketing communications perspective. |
Includes bibliographical references and index.
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