Services marketing :
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 4th ed. - Boston : McGraw-Hill/Irwin, c2006. - xxvii, 708 p. : ill., map ; 27 cm.
Includes bibliographical references and index.
0072961945 (alk. paper) 0072471425 0071199144
2004065642
Service industries--Marketing.
Customer services.
Marketing.
HD9980.5 / .Z45 2006
658.8
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 4th ed. - Boston : McGraw-Hill/Irwin, c2006. - xxvii, 708 p. : ill., map ; 27 cm.
Includes bibliographical references and index.
0072961945 (alk. paper) 0072471425 0071199144
2004065642
Service industries--Marketing.
Customer services.
Marketing.
HD9980.5 / .Z45 2006
658.8