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21.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan

by Keller, Kevin Lane, 1956-.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, c2020Availability: Items available for loan: Library at School of Business (1). Location(s): General Stacks 658.8/27 K2928s 2020 C-01.

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22.
Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett.

by Wells, William, 1926- | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst).

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006Other title: Advertising : principles and practice.Availability: Items available for loan: Library at School of Business (1). Location(s): General Stacks 659.1 W456a 2006 C-01.

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23.
Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson, c2010Availability: Items available for loan: Library at Permanent Campus (1). Items available for reference: Library at School of Business [Call number: 658.8/3 M249m 2016 C-01 ] (1).
Location(s): General Stacks 658.8/3 M249m 2016 C-02.

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24.
Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina, Sridhar Balasubramanian, University of North Carolina.

by Kotler, Philip [author.] | Armstrong, Gary (Gary M.) [author.].

Edition: 18th Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Pearson, [2022]Availability: Items available for loan: Library at School of Business (1). Location(s): General Stacks 658.8 K874p 2021 C-01.

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Last date of update 01 Jan., 2020
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