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Integrated advertising, promotion & marketing communications / (Record no. 134)

000 -LEADER
fixed length control field 01032nam a2200289 a 4500
001 - CONTROL NUMBER
control field UUL-014137
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhUUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180809215512.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180810s2007 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8131709965
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .C58 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
245 10 - TITLE STATEMENT
Title Integrated advertising, promotion & marketing communications /
Statement of responsibility, etc. Kenneth E. Clow, Donald Baack.
246 3# - VARYING FORM OF TITLE
Title proper/short title Integrated advertising, promotion, and marketing communications
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Pearson Prentice Hall,
Date of publication, distribution, etc. c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 538 p. :
Other physical details ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
Topical term or geographic name entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Copy number Price effective from Koha item type Source of acquisition
          Non-fiction Library at School of Business Library at School of Business General Stacks 2018-08-09 659.1 C648i 2007 C-01 014137 2018-08-09 C-01 2018-08-09 Books  
          Non-fiction Library at School of Business Library at School of Business General Stacks 2019-01-14 659.1 C648i 2007 C-02 014130 2019-01-14 C-02 2019-01-14 Books  
          Non-fiction Library at School of Business Library at School of Business General Stacks 2019-01-14 659.1 C648i 2007 C-03 014132 2019-01-14 C-03 2019-01-14 Books  
          Non-fiction Library at School of Business Library at School of Business General Stacks 2019-01-14 659.1 C648i 2007 C-04 014128 2019-01-14 C-04 2019-01-14 Books  
          Non-fiction Library at School of Business Library at School of Business General Stacks 2019-01-14 659.1 C648i 2007 C-05 014131 2019-01-14 C-05 2019-01-14 Books  
          Non-fiction Library at School of Business Library at School of Business General Stacks 2019-01-14 659.1 C648i 2007 C-06 014135 2019-01-14 C-06 2019-01-14 Books  
          Non-fiction Library at School of Business Library at School of Business General Stacks 2019-01-14 659.1 C648i 2007 C-07 014140 2019-01-14 C-07 2019-01-14 Books  
          Non-fiction Library at School of Business Library at School of Business General Stacks 2019-01-14 659.1 C648i 2007 C-08 014139 2019-01-14 C-08 2019-01-14 Books  
          Non-fiction Library at School of Business Library at School of Business General Stacks 2019-01-14 659.1 C648i 2007 C-09 014138 2019-01-14 C-09 2019-01-14 Books  
          Non-fiction Library at School of Business Library at School of Business General Stacks 2019-01-14 659.1 C648i 2007 C-10 014127 2019-01-14 C-10 2019-01-14 Books  
          Non-fiction Library at School of Business Library at School of Business General Stacks 2019-01-14 659.1 C648i 2007 C-11 014134 2019-01-14 C-11 2019-01-14 Books  
          Non-fiction Library at School of Business Library at School of Business General Stacks 2019-01-14 659.1 C648i 2007 C-12 014129 2019-01-14 C-12 2019-01-14 Books  
          Non-fiction Library at School of Business Library at School of Business General Stacks 2019-01-14 659.1 C648i 2007 C-13 014126 2019-01-14 C-13 2019-01-14 Books  
          Non-fiction Library at School of Business Library at School of Business General Stacks 2019-01-14 659.1 C648i 2007 C-14 014136 2019-01-14 C-14 2019-01-14 Books  
          Non-fiction Library at School of Business Library at School of Business General Stacks 2022-11-09 659.1 C648i 2007 C-15 040791 2022-11-09 C-15 2022-11-09 Books Gifted by Mahmudul Hasan
          Non-fiction Library at School of Business Library at School of Business General Stacks 2022-11-09 659.1 C648i 2007 C-16 014133 2023-11-02 C-16 2022-11-09 Books Gifted by Mahmudul Hasan
Last date of update 01 Jan., 2020
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