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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
Edition: 4th ed.
Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Library at School of Business (1)Location, call number: General Stacks 658.8 Z48s 2003. M Azizur Rahman Library (1)Location, call number: General Stacks 658.8 Z48s 2003 C-03. Items available for reference: M Azizur Rahman Library: Not For Loan (1)Location, call number: General Stacks 658.8 Z48s 2003 C-02 R.
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The marketing of services / Donald W. Cowell. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London : Heinemann, 1984
Availability: Items available for loan: M Azizur Rahman Library (4)Location, call number: General Stacks 658.8 C73t 1984 C-02, ... Items available for reference: M Azizur Rahman Library: Not For Loan (1)Location, call number: General Stacks 658.8 C73t 1984 C-01 R.
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