Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
By: Lovelock, Christopher H.
Contributor(s): Wirtz, Jochen.
Material type: TextPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Edition: 5th ed.Description: xviii, 652 p. : ill., map ; 22 cm.ISBN: 0131138650; 8129704536.Subject(s): Professions -- Marketing | Service industries -- MarketingDDC classification: 658.8Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Books | Library at Permanent Campus General Stacks | Non-fiction | 658.8 L9112s 2005 C-01 (Browse shelf) | 01 | Available | 040772 | ||
Books | Library at Permanent Campus General Stacks | Non-fiction | 658.8 L9112s 2005 C-02 (Browse shelf) | 02 | Available | 035812 |
Total holds: 0
Includes bibliographical references and indexes.
There are no comments for this item.