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Consumer behavior : building marketing strategy / David L. Mothersbaugh, University of Alabama, Del I. Hawkins, University of Oregon.

by Hawkins, Del I | Mothersbaugh, David L.

Edition: Thirteenth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : McGraw-Hill Education, [2016]Availability: Items available for loan: Library at Permanent Campus (1), Library at School of Business (19). Items available for reference: Library at School of Business [Call number: 658.8/3420973 MOC M9186 2016 C-01] (1).
In transit (1). Location(s): General Stacks 658.8/3420973 MOC M9186 2016 C-09, General Stacks 658.8/3420973 MOC M9186 2016 C-02.

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2.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2004Availability: Items available for loan: Library at Permanent Campus (5). Items available for reference: Library at Permanent Campus [Call number: 658.8/342/0973 H3934c 2004 C-06 ] (1).
Location(s): General Stacks 658.8/342/0973 H3934c 2004 C-01.

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3.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2004Availability: Items available for loan: Uttara University Central Library (1). Location(s): General Stacks 658.8/342/0973 H3934 2000 C-01.

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4.
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.

by Hawkins, Del I | Mothersbaugh, David L.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2010Availability: Items available for loan: Library at School of Business (1). Location(s): General Stacks 658.8/34 H3934c 2012 C-01.

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Last date of update 01 Jan., 2020
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