Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.
By: Hawkins, Del I
.
Contributor(s): Mothersbaugh, David L.
Material type: 
TextPublisher: Boston : McGraw-Hill Irwin, c2010Edition: 11th ed.Description: xxii, 778 p. : ill. ; 27 cm. +.ISBN: 9780073381107 (alk. paper); 0073381101 (alk. paper); 9780077294106 (alk. paper); 0077294106 (alk. paper); 9780070682160.Subject(s): Consumer behavior -- New Delhi | Market surveys | Consumer behavior -- Case studiesDDC classification: 658.8/3420973
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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Library at School of Business General Stacks | Non-fiction | 658.8/34 H3934c 2012 C-01 (Browse shelf) | C-01 | Available | 040775 |
Total holds: 0
Includes bibliographical references and index.
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