Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
By: Hawkins, Del I.
Contributor(s): Best, Roger J | Coney, Kenneth A.
Material type: TextSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill Irwin, c2004Edition: 9th ed.Description: xxvi, 790 p. : col. ill. ; 27 cm + 1 CD ROM (4 3/4in. ).ISBN: 0071180397; 9780071180399.Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesDDC classification: 658.8/342/0973Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Books | Library at Dept. of English General Stacks | Non-fiction | 658.8/342/0973 H3934 2000 C-01 (Browse shelf) | C-01 | Available | 040750 |
Total holds: 0
Includes bibliographical references and indexes.
System requirements for accompying CD ROM.
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