Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch.
By: Belch, George E
.
Contributor(s): Belch, Michael A.
Material type: 
TextPublisher: Boston : New Delhi : McGraw-Hill/Irwin, c2009Edition: 8th ed.Description: xxv, 836p.: col. ill.; 28cm.ISBN: 9780073381091 (alk. paper); 0073381098 (alk. paper); 9780071284400; 0071284400; 9780071286091; 0071286098.Subject(s): BBA | Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 B427a
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Includes bibliographical reference and index.
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