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Advertising and promotion :

Belch, George E.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch. - 8th ed. - Boston : New Delhi : McGraw-Hill/Irwin, c2009 - xxv, 836p.: col. ill.; 28cm.

Includes bibliographical reference and index.

ISBN: 9780073381091 (alk. paper) 0073381098 (alk. paper) 9780071284400 0071284400 9780071286091 0071286098

LCCN: 2008018250

Subjects--Topical Terms:
BBA
Advertising.
Sales promotion.
Communication in marketing.

LC Class. No.: HF5823 / .B387 2009

Dewey Class. No.: 659.1 B427a

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