Advertising and promotion : (Record no. 80)

MARC details
000 -LEADER
fixed length control field 01111nam a2200361 a 4500
001 - CONTROL NUMBER
control field UUL19538
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhUUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231027153950.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180807r20092012ii a 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008018250
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073381091 (alk. paper)
International Standard Book Number 0073381098 (alk. paper)
International Standard Book Number 9780071284400
International Standard Book Number 0071284400
International Standard Book Number 9780071286091
International Standard Book Number 0071286098
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BD-DhUUL
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .B387 2009
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 B427a
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
9 (RLIN) 7429
245 10 - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc. George E. Belch and Michael A. Belch.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
-- New Delhi :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. c2009
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 836p.:
Other physical details col. ill.;
Dimensions 28cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical reference and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BBA
9 (RLIN) 7430
Topical term or geographic name entry element Advertising.
9 (RLIN) 2954
Topical term or geographic name entry element Sales promotion.
9 (RLIN) 2955
Topical term or geographic name entry element Communication in marketing.
9 (RLIN) 2956
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
9 (RLIN) 2957
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type Total Renewals Checked out Source of acquisition
    Dewey Decimal Classification   Not For Loan Non-fiction Library at School of Business Library at School of Business General Stacks 06.08.2018 1 659.1 B427a 8th ed. 2012 C-01 019538 24.08.2021 09.05.2019 01 06.08.2018 Books      
    Dewey Decimal Classification     Non-fiction Library at School of Business Library at School of Business General Stacks 10.10.2018   659.1 B427a 8th ed. 2012 C-02 BBA-1530 10.10.2018   02 10.10.2018 Books      
    Dewey Decimal Classification     Non-fiction Library at School of Business Library at School of Business General Stacks 10.10.2018 1 659.1 B427a 8th ed. 2012 C-03 035878 28.09.2020 09.05.2019 03 10.10.2018 Books      
    Dewey Decimal Classification     Non-fiction Library at School of Business Library at School of Business General Stacks 10.10.2018 2 659.1 B427a 8th ed. 2012 C-04 019537 28.02.2024 03.03.2020 04 10.10.2018 Books 1    
    Dewey Decimal Classification     Non-fiction Library at School of Business Library at School of Business General Stacks 10.10.2018   659.1 B427a 8th ed. 2012 C-05 019558 10.10.2018   05 10.10.2018 Books      
    Dewey Decimal Classification     Non-fiction Library at School of Business Library at School of Business General Stacks 10.10.2018   659.1 B427a 8th ed. 2012 C-06 019560 10.10.2018   06 10.10.2018 Books      
    Dewey Decimal Classification     Non-fiction Library at School of Business Library at School of Business General Stacks 10.10.2018   659.1 B427a 8th ed. 2012 C-07 019557 10.10.2018   07 10.10.2018 Books      
    Dewey Decimal Classification     Non-fiction Library at School of Business Library at School of Business General Stacks 10.10.2018   659.1 B427a 8th ed. 2012 C-08 033817 10.10.2018   08 10.10.2018 Books      
    Dewey Decimal Classification     Non-fiction Library at School of Business Library at School of Business General Stacks 10.10.2018 1 659.1 B427a 8th ed. 2012 C-09 019547 09.05.2019 09.05.2019 09 10.10.2018 Books   14.08.2019  
    Dewey Decimal Classification     Non-fiction Library at School of Business Library at School of Business General Stacks 10.10.2018   659.1 B427a 8th ed. 2012 C-10 019559 10.10.2018   10 10.10.2018 Books      
    Dewey Decimal Classification     Non-fiction Library at School of Business Library at School of Business General Stacks 10.10.2018   659.1 B427a 8th ed. 2012 C-11 019550 10.10.2018   11 10.10.2018 Books      
    Dewey Decimal Classification     Non-fiction Library at School of Business Library at School of Business General Stacks 10.10.2018   659.1 B427a 8th ed. 2012 C-12 019535 10.10.2018   12 10.10.2018 Books      
    Dewey Decimal Classification     Non-fiction Library at School of Business Library at School of Business General Stacks 10.10.2018 2 659.1 B427a 8th ed. 2012 C-13 BBA-1531 07.03.2020 05.02.2020 13 10.10.2018 Books      
    Dewey Decimal Classification     Non-fiction Library at School of Business Library at School of Business General Stacks 10.10.2018 1 659.1 B427a 8th ed. 2012 C-14 019540 07.03.2020 18.01.2020 14 10.10.2018 Books      
    Dewey Decimal Classification     Non-fiction Library at School of Business Library at School of Business General Stacks 10.10.2018 1 659.1 B427a 8th ed. 2012 C-15 BBA-1529 16.01.2020 16.01.2020 15 10.10.2018 Books   03.02.2020  
    Dewey Decimal Classification     Non-fiction Library at School of Business Library at School of Business General Stacks 10.10.2018   659.1 B427a 8th ed. 2012 C-16 019539 10.10.2018   16 10.10.2018 Books      
    Dewey Decimal Classification     Non-fiction Library at School of Business Library at School of Business General Stacks 10.10.2018   659.1 B427a 8th ed. 2012 C-17 019561 10.10.2018   C-17 10.10.2018 Books      
    Dewey Decimal Classification     Non-fiction Library at School of Business Library at School of Business General Stacks 10.10.2018 4 659.1 B427a 8th ed. 2012 C-18 019565 30.05.2024 23.05.2024 C-18 10.10.2018 Books 2    
    Dewey Decimal Classification     Non-fiction Library at School of Business Library at School of Business General Stacks 10.10.2018 2 659.1 B427a 8th ed. 2012 C-19 BBA-1539 17.12.2020 28.02.2020 C-19 10.10.2018 Books 2    
    Dewey Decimal Classification     Non-fiction Library at School of Business Library at School of Business General Stacks 10.10.2018 2 659.1 B427a 8th ed. 2012 C-20 BBA-1536 13.02.2020 13.02.2020 C-20 10.10.2018 Books   03.03.2020  
    Dewey Decimal Classification     Non-fiction Library at School of Business Library at School of Business General Stacks 10.10.2018   659.1 B427a 8th ed. 2012 C-21 019541 10.10.2018   C-21 10.10.2018 Books      
    Dewey Decimal Classification     Non-fiction Library at School of Business Library at School of Business General Stacks 10.10.2018   659.1 B427a 8th ed. 2012 C-22 BBA-1646 10.10.2018   C-22 10.10.2018 Books      
    Dewey Decimal Classification     Non-fiction Library at School of Business Library at School of Business General Stacks 10.10.2018   659.1 B427a 8th ed. 2012 C-24 BBA-1534 10.10.2018   C-24 10.10.2018 Books      
    Dewey Decimal Classification     Non-fiction Library at School of Business Library at School of Business General Stacks 10.10.2018   659.1 B427a 8th ed. 2012 C-25 BBA-1527 10.10.2018   C-25 10.10.2018 Books      
    Dewey Decimal Classification     Non-fiction Library at School of Business Library at School of Business General Stacks 10.10.2018 1 659.1 B427a 8th ed. 2012 C-26 019549 24.02.2020 05.02.2020 C-26 10.10.2018 Books      
    Dewey Decimal Classification     Non-fiction Library at School of Business Library at School of Business General Stacks 10.10.2018   659.1 B427a 8th ed. 2012 C-27 019534 10.10.2018   C-27 10.10.2018 Books      
    Dewey Decimal Classification     Non-fiction Library at School of Business Library at School of Business General Stacks 10.10.2018   659.1 B427a 8th ed. 2012 C-28 BBA-1538 10.10.2018   C-28 10.10.2018 Books      
    Dewey Decimal Classification     Non-fiction Library at School of Business Library at School of Business General Stacks 10.10.2018   659.1 B427a 8th ed. 2012 C-29 019548 10.10.2018   C-29 10.10.2018 Books      
    Dewey Decimal Classification     Non-fiction Library at School of Business Library at School of Business General Stacks 10.10.2018   659.1 B427a 8th ed. 2012 C-30 019536 10.10.2018   C-30 10.10.2018 Books      
    Dewey Decimal Classification     Non-fiction Library at School of Business Library at School of Business General Stacks 10.10.2018   659.1 B427a 8th ed. 2012 C-31 019552 10.10.2018   C-31 10.10.2018 Books      
    Dewey Decimal Classification     Non-fiction Library at School of Business Library at School of Business General Stacks 26.10.2018   659.1 B427a 8th ed. 2012 C-32 BBA-1528 26.10.2018   C-32 26.10.2018 Books      
    Dewey Decimal Classification     Non-fiction Library at School of Business Library at School of Business General Stacks 03.12.2018   659.1 B427a 8th ed. 2012 C-33 BBA-1535 03.12.2018   C-33 03.12.2018 Books      
    Dewey Decimal Classification     Non-fiction Library at School of Business Library at School of Business General Stacks 19.12.2018   659.1 B427a 8th ed. 2012 C-35 BBA-1537 19.12.2018   C-35 19.12.2018 Books      
    Dewey Decimal Classification     Non-fiction Library at School of Business Library at School of Business General Stacks 05.01.2019   659.1 B427a 8th ed. 2012 C-36 19562 05.01.2019   C-36 05.01.2019 Books      
    Dewey Decimal Classification     Non-fiction Library at School of Business Library at School of Business General Stacks 10.01.2019   659.1 B427a 8th ed. 2012 C-37 019562 10.01.2019   C-37 10.01.2019 Books      
    Dewey Decimal Classification     Non-fiction Library at School of Business Library at School of Business General Stacks 09.11.2022   659.1 B427a 8th ed. 2012 C-38 040783 09.11.2022   C-38 09.11.2022 Books     Gifted by Mahmudul Hasan
    Dewey Decimal Classification     Non-fiction Library at School of Business Library at School of Business General Stacks 09.11.2022   659.1 B427a 8th ed. 2012 C-39 041407 27.10.2023   39 09.11.2022 Books     Gifted by Mahmudul Hasan
    Dewey Decimal Classification     Non-fiction Library at School of Business Library at School of Business General Stacks 09.11.2022   659.1 B427a 8th ed. 2012 C-40 041408 27.10.2023   40 09.11.2022 Books     Gifted by Mahmudul Hasan
    Dewey Decimal Classification     Non-fiction Library at School of Business Library at School of Business General Stacks 09.11.2022   659.1 B427a 8th ed. 2012 C-41 041409 27.10.2023   41 09.11.2022 Books     Gifted by Mahmudul Hasan
    Dewey Decimal Classification     Non-fiction Library at School of Business Library at School of Business General Stacks 09.11.2022   659.1 B427a 8th ed. 2012 C-42 019543 27.10.2023   42 09.11.2022 Books      
    Dewey Decimal Classification   Not For Loan Non-fiction M Azizur Rahman Library M Azizur Rahman Library General Stacks 04.11.2023   659.1 B427a 2012 C-34 R 019544 19.12.2018   C-34 19.12.2018 Books      
    Dewey Decimal Classification     Non-fiction M Azizur Rahman Library M Azizur Rahman Library General Stacks 13.10.2023   659.1 B427a 8th ed. 2012 C-24 019532 13.10.2023   24 13.10.2023 Books      
    Dewey Decimal Classification     Non-fiction M Azizur Rahman Library M Azizur Rahman Library General Stacks 18.10.2023   659.1 B427a 8th ed. 2012 C-39 019555 18.10.2023   39 18.10.2023 Books      
    Dewey Decimal Classification     Non-fiction M Azizur Rahman Library M Azizur Rahman Library General Stacks 18.10.2023   659.1 B427a 8th ed. 2012 C-40 019545 18.10.2023   40 18.10.2023 Books      
    Dewey Decimal Classification     Non-fiction M Azizur Rahman Library M Azizur Rahman Library General Stacks 18.10.2023   659.1 B427a 8th ed. 2012 C-41 019556 18.10.2023   41 18.10.2023 Books      
    Dewey Decimal Classification     Non-fiction M Azizur Rahman Library M Azizur Rahman Library General Stacks 18.10.2023   659.1 B427a 8th ed. 2012 C-42 019553 18.10.2023   42 18.10.2023 Books      
    Dewey Decimal Classification     Non-fiction M Azizur Rahman Library M Azizur Rahman Library General Stacks 18.10.2023   659.1 B427a 8th ed. 2012 C-43 019551 18.10.2023   43 18.10.2023 Books      
    Dewey Decimal Classification     Non-fiction M Azizur Rahman Library M Azizur Rahman Library General Stacks 05.01.2019   659.1 B427a 8th ed. 2012 C-44 019533 28.10.2023   C-44 05.01.2019 Books      
    Dewey Decimal Classification     Non-fiction M Azizur Rahman Library M Azizur Rahman Library General Stacks 05.01.2019   659.1 B427a 8th ed. 2012 C-45 009707 30.10.2023   C-45 05.01.2019 Books      
    Dewey Decimal Classification     Non-fiction M Azizur Rahman Library M Azizur Rahman Library General Stacks 10.10.2018   659.1 B427a 8th ed. 2012 C-47 019563 09.11.2023   47 10.10.2018 Books      
    Dewey Decimal Classification     Non-fiction Library at School of Business Uttara University Central Library General Stacks 10.10.2018 1 659.1 B427a 8th ed. 2012 C-23 019554 11.10.2023 11.10.2023 C-23 10.10.2018 Books   28.10.2023  
    Dewey Decimal Classification     Non-fiction Library at School of Business Uttara University Central Library General Stacks 10.10.2018   659.1 B427a 8th ed. 2012 C-46 019566 02.11.2023   C-46 10.10.2018 Books      
Last date of update 27th August, 2024
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