Strategic marketing / David W. Cravens and Nigel Piercy
By: Cravens, David W
.
Contributor(s): Piercy, Nigel.
Material type: 
TextPublisher: New York : Prentice Hall, c2013Edition: 10th ed.Description: xviii, 653p. : col. ill. ; 26 cm.Subject(s): Marketing Decision making | Case studiesDDC classification: 658.802
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
|
Uttara University Central Library General Stacks | Non-fiction | 658.802 C887s 10th ed. 2013 C-01 (Browse shelf) | 01 | Available | 040338 |
Total holds: 0
Includes bibliographical references and indexes.
There are no comments for this item.