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Strategic marketing / David W. Cravens and Nigel Piercy

by Cravens, David W | Piercy, Nigel.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Prentice Hall, c2013Availability: Items available for loan: Uttara University Central Library (1). Location(s): General Stacks 658.802 C887s 10th ed. 2013 C-01.

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Corporate information strategy and management : the challenges of managing in a network economy / Lynda M. Applegate, Robert D. Austin and F. Warren McFarlan

by Applegate, Lynda M | Austin, Robert D | McFarlan, F. Warren.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Prentice Hall, c2003Availability: Items available for loan: Uttara University Central Library (1). Location(s): General Stacks 658.4038011 Ap15c 6th ed. 2003 C-01.

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