Strategic marketing /
Cravens, David W.
Strategic marketing / David W. Cravens and Nigel Piercy - 10th ed. - New York : Prentice Hall, c2013 - xviii, 653p. : col. ill. ; 26 cm.
Includes bibliographical references and indexes.
Marketing Decision making
Case studies
658.802 / C887s 10th ed. 2013
Strategic marketing / David W. Cravens and Nigel Piercy - 10th ed. - New York : Prentice Hall, c2013 - xviii, 653p. : col. ill. ; 26 cm.
Includes bibliographical references and indexes.
Marketing Decision making
Case studies
658.802 / C887s 10th ed. 2013