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1. Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller

by Keller, Kevin Lane, 1956-.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, c2013Availability: No items available In transit (1).

2. Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan

by Keller, Kevin Lane, 1956-.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, c2020Availability: Items available for loan: Library at School of Business (1). Location(s): General Stacks 658.8/27 K2928s 2020 C-01.


Last date of update 01 Jan., 2020
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