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Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch.

By: Contributor(s): Material type: TextTextPublication details: Boston : New Delhi : McGraw-Hill/Irwin, c2009Edition: 8th edDescription: xxv, 836p.: col. ill.; 28cmISBN:
  • 9780073381091 (alk. paper)
  • 0073381098 (alk. paper)
  • 9780071284400
  • 0071284400
  • 9780071286091
  • 0071286098
Subject(s): DDC classification:
  • 659.1 B427a 22
LOC classification:
  • HF5823 .B387 2009
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659.1 B427a 8th ed. 2012 C-18 Advertising and promotion : 659.1 B427a 8th ed. 2012 C-19 Advertising and promotion : 659.1 B427a 8th ed. 2012 C-20 Advertising and promotion : 659.1 B427a 8th ed. 2012 C-21 Advertising and promotion : 659.1 B427a 8th ed. 2012 C-22 Advertising and promotion : 659.1 B427a 8th ed. 2012 C-23 Advertising and promotion : 659.1 B427a 8th ed. 2012 C-24 Advertising and promotion :

Includes bibliographical reference and index.

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