Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch.
Material type: TextPublication details: Boston : New Delhi : McGraw-Hill/Irwin, c2009Edition: 8th edDescription: xxv, 836p.: col. ill.; 28cmISBN:- 9780073381091 (alk. paper)
- 0073381098 (alk. paper)
- 9780071284400
- 0071284400
- 9780071286091
- 0071286098
- 659.1 B427a 22
- HF5823 .B387 2009
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659.1 B427a 6th ed. 2003 C-02 Advertising and promotion : | 659.1 B427a 6th ed. 2003 C-03 Advertising and promotion : | 659.1 B427a 6th ed. 2003 C-04 Advertising and promotion : | 659.1 B427a 8th ed. 2012 C-24 Advertising and promotion : | 659.1 B427a 8th ed. 2012 C-39 Advertising and promotion : | 659.1 B427a 8th ed. 2012 C-40 Advertising and promotion : | 659.1 B427a 8th ed. 2012 C-41 Advertising and promotion : |
Includes bibliographical reference and index.
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