Consumer behavior :
Hawkins, Del I.
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. - 11th ed. - Boston : McGraw-Hill Irwin, c2010. - xxii, 778 p. : ill. ; 27 cm. +
Includes bibliographical references and index.
9780073381107 (alk. paper) 0073381101 (alk. paper) 9780077294106 (alk. paper) 0077294106 (alk. paper) 9780070682160
2008044958
Consumer behavior--New Delhi.
Market surveys
Consumer behavior--Case studies.
658.8/3420973
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. - 11th ed. - Boston : McGraw-Hill Irwin, c2010. - xxii, 778 p. : ill. ; 27 cm. +
Includes bibliographical references and index.
9780073381107 (alk. paper) 0073381101 (alk. paper) 9780077294106 (alk. paper) 0077294106 (alk. paper) 9780070682160
2008044958
Consumer behavior--New Delhi.
Market surveys
Consumer behavior--Case studies.
658.8/3420973