Consumer behavior : (Record no. 4481)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01062cam a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15490242 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221109142949.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081020s2010 mau b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2008044958 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780073381107 (alk. paper) |
| International Standard Book Number | 0073381101 (alk. paper) |
| International Standard Book Number | 9780077294106 (alk. paper) |
| International Standard Book Number | 0077294106 (alk. paper) |
| International Standard Book Number | 9780070682160 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-DhUUL |
| Language of cataloging | eng |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | n-us--- |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/3420973 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del I. |
| 9 (RLIN) | 1844 |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer behavior : |
| Remainder of title | building marketing strategy / |
| Statement of responsibility, etc. | Del I. Hawkins, David L. Mothersbaugh. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill Irwin, |
| Date of publication, distribution, etc. | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 778 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. + |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| Geographic subdivision | New Delhi. |
| 9 (RLIN) | 7135 |
| Topical term or geographic name entry element | Market surveys |
| 9 (RLIN) | 7136 |
| Topical term or geographic name entry element | Consumer behavior |
| Form subdivision | Case studies. |
| 9 (RLIN) | 7137 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mothersbaugh, David L. |
| 9 (RLIN) | 7138 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Edition | 11th Edition |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Library at School of Business | Library at School of Business | General Stacks | 09.11.2022 | Gifted by Mahmudul Hasan | 658.8/34 H3934c 2012 C-01 | 040775 | 09.11.2022 | C-01 | 09.11.2022 | Books |