Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
By: Zeithaml, Valarie A
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Contributor(s): Bitner, Mary Jo | Gremler, Dwayne D.
Material type: 
TextPublisher: New York : McGraw-Hill Irwin, c2013Edition: 6th ed.Description: xxvii, 642 p. : ill. ; 26 cm.cm.ISBN: 9780078112058 (alk. paper); 978007070700722; 0078112052; 0070700727.Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8 Online resources: Contributor biographical information | Publisher description | Table of contents only
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Library at Permanent Campus General Stacks | Non-fiction | 658.8 Z48s 2014 C-01 (Browse shelf) | 01 | Checked out | 28.10.2023 | 035816 | |
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Library at Permanent Campus General Stacks | Non-fiction | 658.8 Z48s 2014 C-02 (Browse shelf) | 02 | Available | 035793 | ||
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Library at Permanent Campus General Stacks | Non-fiction | 658.8 Z48s 2014 C-03 (Browse shelf) | 03 | Available | 030804 | ||
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Library at Permanent Campus General Stacks | Non-fiction | 658.8 Z48s 2014 C-04 (Browse shelf) | 04 | Available | 040054 | ||
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Library at Permanent Campus General Stacks | Non-fiction | 658.8 Z48s 2014 C-05 (Browse shelf) | 05 | Available | 040773 | ||
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Library at Permanent Campus General Stacks | Non-fiction | 658.8 Z48s 2014 C-06 (Browse shelf) | 06 | Available | 040342 |
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| 658.8 Z48s 2014 C-03 Services marketing : | 658.8 Z48s 2014 C-04 Services marketing : | 658.8 Z48s 2014 C-05 Services marketing : | 658.8 Z48s 2014 C-06 Services marketing : | 658.8002854678 H149e 2001 C-01 The E- Marketing Handbook : | 658.81 S8572 1988 C-1 Sales management : | 658.81 St899 2001 C-3 Sales management : |
Includes bibliographical references and index.
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