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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2004.Edition: 6th edDescription: xxvi, 779, [67] p. : col. ill. ; 28 cmISBN: - 0072536764 (alk. paper)
- 0071214380 (international : alk. paper)
- 659.1 21
- HF5823 .B387 2004
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Library at School of Business General Stacks | Non-fiction | 659.1 B427a 2004 C-01 (Browse shelf(Opens below)) | 1 | Available | 009708 | |||
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Library at School of Business General Stacks | Non-fiction | 659.1 B427a 2004 C-02 (Browse shelf(Opens below)) | 2 | Available | 009713 | |||
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Library at School of Business General Stacks | Non-fiction | 659.1 B427a 2004 C-03 (Browse shelf(Opens below)) | 3 | Available | 009725 | |||
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Library at School of Business General Stacks | Non-fiction | 659.1 B427a 2004 C-04 (Browse shelf(Opens below)) | 4 | Available | 009724 | |||
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Library at School of Business General Stacks | Non-fiction | 659.1 B427a 2004 C-05 (Browse shelf(Opens below)) | 5 | Available | 009717 | |||
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Library at School of Business General Stacks | Non-fiction | 659.1 B427a 2004 C-06 (Browse shelf(Opens below)) | 6 | Available | 009723 | |||
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Library at School of Business General Stacks | Non-fiction | 659.1 B427a 2004 C-07 (Browse shelf(Opens below)) | 7 | Available | 009710 | |||
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Library at School of Business General Stacks | Non-fiction | 659.1 B427a 2004 C-08 (Browse shelf(Opens below)) | 8 | Available | 009715 | |||
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Library at School of Business General Stacks | Non-fiction | 659.1 B427a 2004 C-09 (Browse shelf(Opens below)) | 9 | Available | 009721 | |||
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Library at School of Business General Stacks | Non-fiction | 659.1 B427a 2004 C-10 (Browse shelf(Opens below)) | 10 | In transit from M Azizur Rahman Library to Library at School of Business since 27.03.2024 | 009709 | |||
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Library at School of Business General Stacks | Non-fiction | 659.1 B427a 2004 C-11 (Browse shelf(Opens below)) | 11 | Available | 009722 | |||
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Library at School of Business General Stacks | Non-fiction | 659.1 B427a 2004 C-12 (Browse shelf(Opens below)) | 12 | Available | 009720 | |||
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Library at School of Business General Stacks | Non-fiction | 659.1 B427a 2004 C-13 (Browse shelf(Opens below)) | 13 | Available | 009719 | |||
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Library at School of Business General Stacks | Non-fiction | 659.1 B427a 2004 C-14 (Browse shelf(Opens below)) | 14 | In transit from M Azizur Rahman Library to Library at School of Business since 01.04.2024 | 009714 |
Total holds: 0
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| 659.1 B427a 2004 C-01 Advertising and promotion : | 659.1 B427a 2004 C-02 Advertising and promotion : | 659.1 B427a 2004 C-03 Advertising and promotion : | 659.1 B427a 2004 C-04 Advertising and promotion : | 659.1 B427a 2004 C-05 Advertising and promotion : | 659.1 B427a 2004 C-06 Advertising and promotion : | 659.1 B427a 2004 C-07 Advertising and promotion : |
Includes bibliographical references (p. EN1-EN25) and index.
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