Advertising and promotion : (Record no. 2140)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01260nam a22003377a 4500 |
| 001 - CONTROL NUMBER | |
| control field | UUL-009708 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181221160645.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181221s2004 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2003042015 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072536764 (alk. paper) |
| International Standard Book Number | 0071214380 (international : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .B387 2004 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| Fuller form of name | (George Edward), |
| Dates associated with a name | 1951- |
| 9 (RLIN) | 2953 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Remainder of title | an integrated marketing communications perspective / |
| Statement of responsibility, etc. | George E. Belch & Michael A. Belch. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 779, [67] p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill/Irwin series in marketing |
| 9 (RLIN) | 1845 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. EN1-EN25) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 9 (RLIN) | 2954 |
| Topical term or geographic name entry element | Sales promotion. |
| 9 (RLIN) | 2955 |
| Topical term or geographic name entry element | Communication in marketing. |
| 9 (RLIN) | 2956 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 9 (RLIN) | 2957 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Total Renewals | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Library at School of Business | Library at School of Business | General Stacks | 21.12.2018 | 659.1 B427a 2004 C-01 | 009708 | 21.12.2018 | 1 | 21.12.2018 | Books | |||||||
| Dewey Decimal Classification | Non-fiction | Library at School of Business | Library at School of Business | General Stacks | 21.12.2018 | 659.1 B427a 2004 C-02 | 009713 | 21.12.2018 | 2 | 21.12.2018 | Books | |||||||
| Dewey Decimal Classification | Non-fiction | Library at School of Business | Library at School of Business | General Stacks | 21.12.2018 | 659.1 B427a 2004 C-03 | 009725 | 21.12.2018 | 3 | 21.12.2018 | Books | |||||||
| Dewey Decimal Classification | Non-fiction | Library at School of Business | Library at School of Business | General Stacks | 21.12.2018 | 659.1 B427a 2004 C-04 | 009724 | 21.12.2018 | 4 | 21.12.2018 | Books | |||||||
| Dewey Decimal Classification | Non-fiction | Library at School of Business | Library at School of Business | General Stacks | 21.12.2018 | 659.1 B427a 2004 C-05 | 009717 | 21.12.2018 | 5 | 21.12.2018 | Books | |||||||
| Dewey Decimal Classification | Non-fiction | Library at School of Business | Library at School of Business | General Stacks | 21.12.2018 | 659.1 B427a 2004 C-06 | 009723 | 21.12.2018 | 6 | 21.12.2018 | Books | |||||||
| Dewey Decimal Classification | Non-fiction | Library at School of Business | Library at School of Business | General Stacks | 21.12.2018 | 659.1 B427a 2004 C-07 | 009710 | 21.12.2018 | 7 | 21.12.2018 | Books | |||||||
| Dewey Decimal Classification | Non-fiction | Library at School of Business | Library at School of Business | General Stacks | 21.12.2018 | 659.1 B427a 2004 C-08 | 009715 | 21.12.2018 | 8 | 21.12.2018 | Books | |||||||
| Dewey Decimal Classification | Non-fiction | Library at School of Business | Library at School of Business | General Stacks | 21.12.2018 | 659.1 B427a 2004 C-09 | 009721 | 21.12.2018 | 9 | 21.12.2018 | Books | |||||||
| Dewey Decimal Classification | Non-fiction | Library at School of Business | Library at School of Business | General Stacks | 21.12.2018 | 2 | 659.1 B427a 2004 C-10 | 009709 | 27.03.2024 | 10 | 21.12.2018 | Books | 2 | 07.03.2024 | ||||
| Dewey Decimal Classification | Non-fiction | Library at School of Business | Library at School of Business | General Stacks | 21.12.2018 | 659.1 B427a 2004 C-11 | 009722 | 21.12.2018 | 11 | 21.12.2018 | Books | |||||||
| Dewey Decimal Classification | Non-fiction | Library at School of Business | Library at School of Business | General Stacks | 21.12.2018 | 659.1 B427a 2004 C-12 | 009720 | 21.12.2018 | 12 | 21.12.2018 | Books | |||||||
| Dewey Decimal Classification | Non-fiction | Library at School of Business | Library at School of Business | General Stacks | 21.12.2018 | 659.1 B427a 2004 C-13 | 009719 | 21.12.2018 | 13 | 21.12.2018 | Books | |||||||
| Dewey Decimal Classification | Non-fiction | Library at School of Business | Library at School of Business | General Stacks | 21.12.2018 | 1 | 659.1 B427a 2004 C-14 | 009714 | 01.04.2024 | 14 | 21.12.2018 | Books | 07.03.2024 |