Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
By: Belch, George E. (George Edward)
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Contributor(s): Belch, Michael A.
Material type: 
TextSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill, c2004Edition: 6th ed.Description: xxvi, 779, [67] p. : col. ill. ; 28 cm.ISBN: 0072536764 (alk. paper); 0071214380 (international : alk. paper).Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1
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Library at School of Business General Stacks | Non-fiction | 659.1 B427a 2004 C-01 (Browse shelf) | 1 | Available | 009708 | ||
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Library at School of Business General Stacks | Non-fiction | 659.1 B427a 2004 C-02 (Browse shelf) | 2 | Available | 009713 | ||
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Library at School of Business General Stacks | Non-fiction | 659.1 B427a 2004 C-03 (Browse shelf) | 3 | Available | 009725 | ||
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Library at School of Business General Stacks | Non-fiction | 659.1 B427a 2004 C-04 (Browse shelf) | 4 | Available | 009724 | ||
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Library at School of Business General Stacks | Non-fiction | 659.1 B427a 2004 C-05 (Browse shelf) | 5 | Available | 009717 | ||
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Library at School of Business General Stacks | Non-fiction | 659.1 B427a 2004 C-06 (Browse shelf) | 6 | Available | 009723 | ||
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Library at School of Business General Stacks | Non-fiction | 659.1 B427a 2004 C-07 (Browse shelf) | 7 | Available | 009710 | ||
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Library at School of Business General Stacks | Non-fiction | 659.1 B427a 2004 C-08 (Browse shelf) | 8 | Available | 009715 | ||
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Library at School of Business General Stacks | Non-fiction | 659.1 B427a 2004 C-09 (Browse shelf) | 9 | Available | 009721 | ||
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Library at School of Business General Stacks | Non-fiction | 659.1 B427a 2004 C-10 (Browse shelf) | 10 | In transit from Library at Permanent Campus to Library at School of Business since 27.03.2024 | 009709 | ||
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Library at School of Business General Stacks | Non-fiction | 659.1 B427a 2004 C-11 (Browse shelf) | 11 | Available | 009722 | ||
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Library at School of Business General Stacks | Non-fiction | 659.1 B427a 2004 C-12 (Browse shelf) | 12 | Available | 009720 | ||
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Library at School of Business General Stacks | Non-fiction | 659.1 B427a 2004 C-13 (Browse shelf) | 13 | Available | 009719 | ||
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Library at School of Business General Stacks | Non-fiction | 659.1 B427a 2004 C-14 (Browse shelf) | 14 | In transit from Library at Permanent Campus to Library at School of Business since 01.04.2024 | 009714 |
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Includes bibliographical references (p. EN1-EN25) and index.
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