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Contemporary advertising / William F. Arens.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2004.Edition: 9th edDescription: xlii, 617, [62] p. : ill. (some col.) ; 28 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0072537728 (alk. paper)
- 0071214259 (international : alk. paper)
- 659.1 22
- HF5821 .B62 2004
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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M Azizur Rahman Library General Stacks | Non-fiction | 659.1 Ar336c 2004 (Browse shelf(Opens below)) | 01 | Available | 042594 |
Total holds: 0
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| 658.87 H358r 1997 Retail management / | 658.872 C4751m 1996 C-1 R Multimedia Marketing for Design Firms / | 658.872 Sh231m 2016 Mobile marketing channel / | 659.1 Ar336c 2004 Contemporary advertising / | 659.1 B334a 1996 Advertising management / | 659.1 B4106a 1998 Advertising and promotion : an integrated marketing communications perspective / | 659.1 B4106a 1998 Advertising and promotion : an integrated marketing communications perspective / |
Includes index.
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