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Promotion management and marketing communications / Terence A. Shimp.
Material type:
TextPublication details: Chicago : Dryden Press, c1990.Edition: 2nd edDescription: xxi, 673 p., [8] p. of plates : ill. (some col.) ; 25 cmISBN: - 0030266432
- 658.8/2 20
- HF5415.123 .S54 1990
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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M Azizur Rahman Library General Stacks | Non-fiction | 658.8/2 Sh629p 1989 (Browse shelf(Opens below)) | 01 | Available | 042378 |
Total holds: 0
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| 658.8/12 B282w 1995 C-1 R World-class customer satisfaction / | 658.8/12 G5693a 1994 Agile competitors and virtual organizations : strategies for enriching the customer / | 658.8/12 L9338c 2005 Customer service : | 658.8/2 Sh629p 1989 Promotion management and marketing communications / | 658.8/3 Marketing research : | 658.8/3 G7976r 1988 Research for marketing decisions / | 658.8/3 H588s 1996 Successful marketing research : the complete guide to getting and using essential information about your customers and competitors / |
Includes bibliographical references and indexes.
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