Promotion management and marketing communications /
Shimp, Terence A.
Promotion management and marketing communications / Terence A. Shimp. - 2nd ed. - Chicago : Dryden Press, c1990. - xxi, 673 p., [8] p. of plates : ill. (some col.) ; 25 cm.
Includes bibliographical references and indexes.
0030266432
89007758
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
HF5415.123 / .S54 1990
658.8/2
Promotion management and marketing communications / Terence A. Shimp. - 2nd ed. - Chicago : Dryden Press, c1990. - xxi, 673 p., [8] p. of plates : ill. (some col.) ; 25 cm.
Includes bibliographical references and indexes.
0030266432
89007758
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
HF5415.123 / .S54 1990
658.8/2