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Successful marketing research : the complete guide to getting and using essential information about your customers and competitors / Edward L. Hester.
Material type:
TextSeries: Publication details: New York : Wiley, c1996.Description: xv, 240 p. : ill. ; 24 cmISBN: - 0471123811 (acid-free paper)
- 0471123803 (pbk. : acid-free paper)
- 658.8/3 23
- HF5415.2 .H39 1996
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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M Azizur Rahman Library General Stacks | Non-fiction | 658.8/3 H588s 1996 (Browse shelf(Opens below)) | Available | 042327 |
Total holds: 0
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| 658.8/2 Sh629p 1989 Promotion management and marketing communications / | 658.8/3 Marketing research : | 658.8/3 G7976r 1988 Research for marketing decisions / | 658.8/3 H588s 1996 Successful marketing research : the complete guide to getting and using essential information about your customers and competitors / | 658.8/3 M1341m 2004 Marketing research essentials / | 658.8/3 M249m 2016 C-02 Marketing research : | 658.8/3 M24m 2008 Marketing research : |
Includes bibliographical references (p. 232-234) and index.
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