Successful marketing research : the complete guide to getting and using essential information about your customers and competitors /
Hester, Edward L.
Successful marketing research : the complete guide to getting and using essential information about your customers and competitors / Edward L. Hester. - New York : Wiley, c1996. - xv, 240 p. : ill. ; 24 cm. - A Wiley small business edition .
Includes bibliographical references (p. 232-234) and index.
0471123811 (acid-free paper) 0471123803 (pbk. : acid-free paper)
Marketing research.
HF5415.2 / .H39 1996
658.8/3
Successful marketing research : the complete guide to getting and using essential information about your customers and competitors / Edward L. Hester. - New York : Wiley, c1996. - xv, 240 p. : ill. ; 24 cm. - A Wiley small business edition .
Includes bibliographical references (p. 232-234) and index.
0471123811 (acid-free paper) 0471123803 (pbk. : acid-free paper)
Marketing research.
HF5415.2 / .H39 1996
658.8/3