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Consumer behavior : building marketing strategy / David L. Mothersbaugh, University of Alabama, Del I. Hawkins, University of Oregon.

by Hawkins, Del I | Mothersbaugh, David L.

Edition: Thirteenth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : McGraw-Hill Education, [2016]Availability: Items available for loan: Library at Permanent Campus (1), Library at School of Business (19). Items available for reference: Library at School of Business [Call number: 658.8/3420973 MOC M9186 2016 C-01] (1).
In transit (1). Location(s): General Stacks 658.8/3420973 MOC M9186 2016 C-09, General Stacks 658.8/3420973 MOC M9186 2016 C-02.

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2.
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.

by Loudon, David L | Della Bitta, Albert J.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1993Availability: Items available for reference: Library at School of Business [Call number: 658.8/34 L8867 1993] (1). Location(s): Reference 658.8/34 L8867 1993.

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