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Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch.

by Belch, George E | Belch, Michael A.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : New Delhi : McGraw-Hill/Irwin, c2009Availability: Items available for loan: Library at Permanent Campus (9), Library at School of Business (33). Items available for reference: Library at Permanent Campus [Call number: 659.1 B427a 2012 C-34 R] (1).
Checked out (4). In transit (5). Location(s): General Stacks 659.1 B427a 8th ed. 2012 C-24, General Stacks 659.1 B427a 8th ed. 2012 C-02.

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2.
Advertising and promotion: an integrated marketing communications perspective.

by Michael A. Belch, George E. Belch.

Edition: 10th, Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi McGraw-Hill 2015Availability: Items available for loan: Library at School of Business (2). Checked out (1). In transit (1). Location(s): General Stacks 659.1 B427a 10th ed. 2015 C-01.

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Last date of update 01 Jan., 2020
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