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1. Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch.

by Belch, George E | Belch, Michael A.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : New Delhi : McGraw-Hill/Irwin, c2009Availability: Items available for loan: Library at Permanent Campus (9), Library at School of Business (33). Items available for reference: Library at Permanent Campus [Call number: 659.1 B427a 2012 C-34 R] (1).
Checked out (5). In transit (4).
Location(s): General Stacks 659.1 B427a 8th ed. 2012 C-24, General Stacks 659.1 B427a 8th ed. 2012 C-02.

2. Advertising and promotion: an integrated marketing communications perspective.

by Michael A. Belch, George E. Belch.

Edition: 10th, Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi McGraw-Hill 2015Availability: Items available for loan: Library at School of Business (2). Checked out (1). In transit (1). Location(s): General Stacks 659.1 B427a 10th ed. 2015 C-01.

3. Increasing hits and selling more on your Web site / Greg Helmstetter.

by Helmstetter, Greg, 1967-.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Publisher: New York : Wiley Computer Pub., c1997Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: Uttara University Central Library (1). Location(s): General Stacks 658.8'00285'467 S7828i 1997 C.1.

4. Complete guide to Internet publicity : creating and launching successful online campaigns / Steve O'Keefe.

by O'Keefe, Steve, 1959-.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Publisher: New York : John Wiley, c2002Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: Uttara University Central Library (1). Location(s): General Stacks 659'.0285'4678 O413c 2002 C-1.


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