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1. Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Online access: Table of contents only Availability: Items available for loan: Library at Permanent Campus (3), Library at School of Business (1). Location(s): General Stacks 658.8 K874p 2016 C-02, General Stacks 658.8 K874p 2016 C-01.

2. Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson, c2010Availability: Items available for loan: Library at Permanent Campus (1). Items available for reference: Library at School of Business [Call number: 658.8/3 M249m 2016 C-01 ] (1).
Location(s): General Stacks 658.8/3 M249m 2016 C-02.


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