Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.
Material type: TextSeries: Irwin series in marketingPublication details: Boston : Irwin/McGraw Hill, c1998.Edition: 2nd edDescription: xxiv, 630 p. : col. ill., maps ; 29 cmISBN:- 0256228779
- 658.8 21
- HF5415 .C5275 1998
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Books | Library at School of Business Reference | Non-fiction | 658.8 C5632m 1998 (Browse shelf(Opens below)) | 1 | Not For Loan | 000047 |
Total holds: 0
Includes bibliographical references (p. [587]-605) and indexes.
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