Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, 1996.Edition: 5th edDescription: xiii, 754 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	M Azizur Rahman Library General Stacks	Non-fiction	659.1 B334a 1996 (Browse shelf(Opens below))	C-01	Not For Loan		043120

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Includes bibliographical references and index.

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