Advertising management /
Batra, Rajeev.
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, 1996. - xiii, 754 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0133057151
Advertising
Management
659.1
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, 1996. - xiii, 754 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0133057151
Advertising
Management
659.1