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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass : Irwin/McGraw-Hill, c1998.Edition: 4th edDescription: xxii, 762 p. : ill. ; 29 cmISBN: - 0256218994
- 659.1 21
- HF5823 .B387 1998
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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M Azizur Rahman Library General Stacks | Non-fiction | 659.1 B4106a 1998 (Browse shelf(Opens below)) | 01 | Available | 043015 |
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| 658.8342 Scc99 9th ed. 2007 C-02 Consumer behavior / | 658.84 C359i 2005 International marketing / | 658.872 C4751m 1996 C-1 R Multimedia Marketing for Design Firms / | 659.1 B4106a 1998 Advertising and promotion : an integrated marketing communications perspective / | 659.1 B427a 2012 C-34 R Advertising and promotion : | 659.1 B427a 2018 C-01 Advertising and promotion : | 659.1 B427a 6th ed. 2003 C-01 Advertising and promotion : |
Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.
Includes bibliographical references (p. 725-743) and indexes.
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