Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.
Material type: TextPublication details: Boston : Irwin/Austen Press, 1995Description: 703 p. : col. ill., maps ; 29 cmISBN:- 0256125392
- 658.8
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Books | M Azizur Rahman Library General Stacks | Non-fiction | 658.8 C5632m 1995 (Browse shelf(Opens below)) | 01 | Not For Loan | 000591 |
Total holds: 0
Browsing M Azizur Rahman Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
658.8/4 S5341e 2001 C-1 R E-business privacy and trust : planning and management strategies / | 658.8 B783m 1992 C-7 Marketing / | 658.8 B9171w 1996 C-01 R Wide-angle vision : beat your competition by focusing on fringe competitors, lost customers, and rogue employees / | 658.8 C5632m 1995 Marketing : creating value for customers / | 658.8 C73t 1984 The marketing of services / | 658.8 C73t 1984 C-01 R The marketing of services / | 658.8 C73t 1984 C-02 The marketing of services / |
Includes bibliographical references (p. [587]-605) and indexes.
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