Marketing : creating value for customers /
Churchill, Gilbert A.
Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. - Boston : Irwin/Austen Press, 1995 - 703 p. : col. ill., maps ; 29 cm.
Includes bibliographical references (p. [587]-605) and indexes.
0256125392
Marketing
658.8
Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. - Boston : Irwin/Austen Press, 1995 - 703 p. : col. ill., maps ; 29 cm.
Includes bibliographical references (p. [587]-605) and indexes.
0256125392
Marketing
658.8